Type: Motion, Branding
Role: Concept, Design, Animation
Date: June 2013
“The best and most beautiful things in the world cannot be seen or even touched – they must be felt with the heart.” – Helen Keller
This is the belief Glo was built on.
Glow, as a name for the brand, possessed the perfect amount of communicative nature in the word. As it is both a noun and a verb it alludes to an action or mandate. It commissions the audience to then go forth and be radiant themselves. Radiate the goodness, hope and love that they receive from this programming.
Glow verb: “give out steady light without flame.”
Glow noun: “a steady radiance of light or heat.”
That call to action hidden within the brand struck at the core of what we were trying to communicate. And so Glo was was born.